About

Odunayo Ojo is a fashion journalist and consultant with over 10 years of experience working across multiple branches within the fashion industry. In 2018, he started a fashion YouTube channel to bridge the gap between traditional fashion media and Gen-Z fashion enthusiasts. As a consultant he devises creative communication and marketing strategies for gen-z and gen-alpha consumers.

 He has worked with several established brands, including Flannels, Selfridges, Nike, Vuse, Barbour, Celine, Gucci, Stone Island & Moncler.

In 2020, Ojo founded The Fashion Archive Media, a fashion and culture platform that uses various mediums such as documentaries, magazines and books to tell unique stories and create educational fashion material. Through his media company, he published his first magazine, “The Fashion Archive Magazine,” which has been featured in Vogue Business and ShowStudio. The print edition of the magazine sold out on the release date.

As a journalist, Ojo has written for top publications in fashion including Vogue Runway, GQ, BoF, System Magazine & More. In 2021 he interviewed Tim Blanks for Thames & Hudson’s press launch of the official Versace Catwalk book. Similarly, In 2022 he interviewed Lou Stoppard for Thames & Hudson’s press launch of the official Chloe Catwalk book.

In 2023, Ojo graduated from Central Saint Martins where he attained a Bachelor’s degree with 1st class honours in Fashion Journalism: Fashion Communication.